Tuesday, October 12, 2010

Professional Business Website Design - Why Your Company Needs It

Online, your internet site is your business' clothes.

Would you show up to a business meeting with a client or investor in a t-shirt and sweat pants? possibly, if it were representative of your company. But if you're selling anything besides sweat pants and t-shirts, it's important that your picture represents the professionalism and quality of your services or products. Online, your internet site is your business' clothes.

You're losing business without one.

in the event you have ever gone on holiday, you have probably experienced browsing through dozens of hotels. Did you book an immediate reservation at the hotel with no images posted and no information listed? It's more likely you chosen the hotel with a professional picture, cost rates listed, images of rooms, and detailed information about what they must offer. These hotel listings are much like your business and its direct competition. If your competition has everything online that your potential customer needs to make a decision to buy, and you have no internet site in comparison, it makes the customer's decision simple to keep away from your business.

Do you promote your business with direct marketing like flyers, print ads, or postcards? Do you occasionally hand out a business card? Or do you market online? Either way, you'll point that potential customer somewhere for further information and persuasion if you're not closing the sale at that exact moment. This is where your internet site comes in - it says as much about your company as any advertisement can, and can be accessed anywhere there is Internet, at any time. You'll even soon recognize that you won't must find as lots of customers - they'll find you.

It's the foundation to all of your internet marketing and a stronghold to your direct marketing.

Customers expect it.

With the exponential growth of expertise and use of the Internet, a internet site for a business is expected. Not having a company internet site now is like a business not having a phone 20 years ago or e-mail 15 years ago. It provides your potential customer better customer support by answering questions and accepting contacts, even when your office is closed. Provide potential clients with further information, invoices and useful forms, links to helpful resources, and contact forms to get in contact with you when you're out of reach.

It takes a customer less than 5 seconds to decide to stay or leave your internet site.

Customers will either give you their business or they won't. in the event that they have no past experience together with your company, and come across your internet site, that's solely what they will base their decision on. If your site does not woo them in the first 5 seconds, it's likely they will leave and seldom return. In the long run, an unprofessional internet site can lose lots of potential customers - much more monetarily than the one initial cost of a internet site. Our company, for example, made a key decision in February 2010 to re-design our whole internet site. Since then, they have experienced a 300% increase in the number of clients filling out a contact form.  a couple images changes at one point   doubled our number of contacts. This investment was paid off within a month by the increase in business. think of what having your whole internet site remodeled could do for your business.

there's lots of customers currently looking for your service as you read this. Each day you wait, you lose several interested potential customers. Whether you don't have a internet site, or your current internet site lacks professionalism, it's time to take the step to prevent further missed opportunities and revenue. Either invest your own time to design a internet site or hire a professional web design company. Since you're taking the time and making the investment, make sure it's designed correctly. Whatever your budget or schedule, recall this is an investment that will last the life of your business.

So what's the next step for your business.

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